Maine Tourism Association Web Design

In 2022, Maine Tourism Association partnered with Simpleview to redesign their website, building on their newly developed brand. The goals of the website redesign were to visually communicate the feeling of traveling to Maine, showcase the best the state has to offer travelers, drive engagement in the organization’s top KPIs, and enhance user experience across all devices.

My Role: Lead Designer‍

As the Lead Designer, I translated Maine Tourism Association’s new brand into a cohesive and engaging website design. Collaborating closely with the project Art Director, developers, and the extended project team, I helped develop and implemented the design strategy to ensure alignment with project and client objectives. My primary responsibility was end-to-end design from concept to final implementation, ensuring a seamless user experience that highlights Maine's unique attractions.

Key Objectives

• Enhance User Engagement: Optimize site layouts to feature top offerings and drive room bookings.
• Promote Year-Round Tourism: Showcase seasonal activities and attractions across Maine’s diverse regions.
• Drive Bookings: Make booking room stays effortless and easy-to-access to support primary KPIs.

Design Strategy

• Content Optimization: Conducted a strategic content analysis to maximize existing materials and highlight key offerings.
• Prominent Booking Features: Integrated a streamlined booking form on the homepage and a persistent "Check Rates" button in the navigation.
• Interactive Regional Map: Designed an interactive map to feature the unique character and attractions of different Maine regions.
• Visual Aesthetics: Utilized bold typography in rich, cool brand colors, large photography, and a custom soft gray background to evoke warmth and coziness.

Outcome‍

The redesigned website successfully extends Maine Tourism Association’s brand, offering a user-friendly and visually appealing platform. Key features like the interactive map, seasonal highlights section, and streamlined booking process enhance user experience, drive room bookings, and promote Maine as a year-round destination.

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