Visit Delaware Web Design

In 2023, the Delaware Tourism Office partnered with Simpleview to launch a new website that refreshed their brand presence online and expanded their website's functionality and capabilities. The primary goals were to attract and inform visitors more effectively, modernize the brand’s visual identity, and enhance the overall user experience across all devices.

My Role: Art Director‍

As the Art Director, I led the preliminary discovery meeting with the client to understand their organizational goals, unique destination offerings, and vision for the new website. I collaborated closely with the project’s designer to establish the visual direction and design system, ensuring high quality and consistent design execution across the extensive site. Additionally, I managed project timelines, communicated with internal and external stakeholders, and worked with lead developers to ensure the design met all technical requirements. I presented multiple design phases to client stakeholders, tailoring each presentation to their unique objectives.

Key Objectives

• Modernize Brand Identity: Refresh the visual look to replace outdated brand standards.
• Enhance Functionality: Expand website capabilities to better attract and inform visitors.
• Improve Readability: Update fonts for enhanced readability on web devices.
• Highlight Key Attractions: Emphasize Delaware’s beaches and other major tourism draws.
• Ensure Flexibility: Create a highly adaptable platform for future promotions and updates.

Design Strategy

• Comprehensive Discovery: Led initial meetings and research to align design with client goals and destination offerings.
• Visual Direction: Focused on a fresh aesthetic with updated fonts, a vibrant color palette combining core brand blue with bright red and warm gold, and wave linework accents to reflect Delaware’s coastal attractions.
• Design System: Established a cohesive design system to maintain consistency and quality across the large website.
• Collaborative Development: Worked closely with designers and developers to ensure the design was technically feasible and aligned with project scope.

Outcome‍

The redesigned Visit Delaware website successfully revitalized the organization’s brand, offering a modern and visually appealing platform that effectively attracts and informs visitors. The updated design features enhanced readability, a vibrant color scheme, and coastal-inspired accents that highlight Delaware’s key attractions. Delivered ahead of schedule, the project was approved by the client without any changes, providing a flexible and adaptable website that supports ongoing promotional efforts and future growth.

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